Our Story
From passion to profession. How a love for cooking and creativity became Praleska.
Where It All Began
It started in the kitchen. Not with a business plan, but with a love for cooking and the desire to share that passion with the world. Food photography became our natural next step—a way to capture the magic that happens when great ingredients meet skilled hands.
But our journey didn't stop there. Meeting entrepreneurs who poured their hearts into their businesses opened our eyes to the power of product photography. We saw how the right image could tell a brand's story, showcase its values, and connect with customers on a deeper level.
That's when Praleska was born—a company built on doing what we love while helping others share their passion with the world.
Meet the Team
Olga Babitskaya
Co-CEO & Co-Founder
Sofia, Bulgaria
Hello! I'm the creative force behind Praleska's photography. Most of my work happens in our Sofia kitchen-turned-studio, where I style, shoot, and perfect every image.
I love experimenting with recipes and products, always leaving room for creative surprises. While I discuss every brand's vision to ensure our photos align perfectly, some of the best results come from unexpected moments of inspiration.
"Some photos turn out so unexpectedly beautiful, they surprise even me!"
Sergey Babitsky
Co-CEO & Co-Founder
Sofia, Bulgaria
Hi! I'm the practical one who keeps everything running smoothly. While Olga creates magic with her camera, I handle the business operations, technical infrastructure, and everything in between.
I am a Solutions Architect with years of experience in development and enterprise architecture, passionate about building Agentic AI software. I am TOGAF Certified and dedicated to creating robust, scalable systems.
Connect on LinkedIn"Great photography needs great processes behind it."
Our Core Values
These principles guide every decision we make and every project we take on.
Passion for Excellence
We embrace challenges that push us beyond our comfort zone. Driven by passion, we constantly seek opportunities for growth and self-improvement, never settling for "good enough."
Integrity
We uphold ethical standards in everything we do. When faced with tough decisions, we always choose the right path—never compromising our values for profit.
Collaboration
Your knowledge is essential to our creative process. By working together, we transform your expertise into visual storytelling that makes your brand stronger.
Trust
Mutual trust is the foundation of exceptional results. We trust you to share your vision, and we ask you to trust our expertise in bringing it to life.
Love
We genuinely care about every client and their brand. When you trust us with your vision, we embrace it wholeheartedly—revealing the authentic beauty that makes your brand unique.
Ready to Work Together?
Let's create something beautiful that tells your brand's story.
Get in Touch