# Praleska - B2B Photography, Video Production & Software Solutions | Sofia, Bulgaria

> "Professional B2B photography, video production, and AI visuals for businesses in Bulgaria and the EU."

## About Praleska
Praleska is a B2B creative agency and software consultancy based in Sofia, Bulgaria, serving businesses across Bulgaria and the European Union. Founded by Olga and Sergey Babitsky, the company uniquely combines high-end visual production (product photography, food photography, catalog photography & video) with enterprise-grade software engineering and Agentic AI solutions.

We live on the creative edge, constantly exploring the latest AI and photography capabilities to deliver truly innovative results for our B2B clients. We don't just produce assets; we craft the **whole concept of the ad**, ensuring every visual element aligns perfectly with your campaign goals.

Website: https://praleska.eu
Location: Sofia, Bulgaria (Nikola Nedev 6, Sofia 1700)
Serving: Businesses in Bulgaria and the European Union
Last updated: 2026-06-11

## Core Services

### 1. Visual Production & Creative Strategy
We specialize in creating stunning visuals that tell your brand's story, from initial concept to final execution.
- **Full-Cycle Ad Concepts**: We take charge of the creative direction, developing the entire concept for your advertising campaigns.
- **Photography**:
  - Food & Drink Photography (Styling, preparation, and shooting)
  - Product Photography (Advertising, Catalog, Macro precision)
  - 360° Catalog Photography
  - Creative Patterns & Textures
  - Wine & Wineries
- **Video Production**:
  - Cinema-grade production (LOG footage)
  - Professional Color Grading & Post-production
  - Commercial & Product Video
  - Licensed, non-AI music sourced through Audiio (https://audiio.com/) with the needed usage license for web, social, marketplace, and campaign channels
- **AI-Enhanced Visuals**:
  - **Exploring the Edge**: We stay ahead of the curve, utilizing the latest generative AI tools to create visuals that were previously impossible.
  - Blending professional photography with AI for unique, surreal, or hyper-stylized results.
  - Concept art & motion graphics.
  - Extending reality for marketing visuals.

### 2. Software Development & Architecture
We engineer robust, scalable solutions for the modern enterprise.
- **Solutions Architecture**:
  - Enterprise-grade system design
  - Scalable & secure architecture patterns
  - Cloud infrastructure & modernization
- **Agentic AI Software**:
  - Design and implementation of Autonomous AI Agents
  - AI integration for business process automation
  - Intelligent software that reasons and plans
- **Web Development**:
  - Custom web applications
  - High-performance sites (Astro, Modern Stack)

## Clients & Partners
We build strong, lasting relationships with our clients, helping them grow through technology and collaboration.

- **Agarikus** (https://agarikus.com)
  - *Context*: Private label manufacturer specializing in healthy energy, protein, and keto-friendly functional bars.

- **MojoBite** (https://mojobite.com/en/)
  - *Context*: Functional bars combining great taste with health benefits. Bio protein, energy, and immunity bars.

- **Savi Gelato** (https://www.savigelato.com/)
  - *Context*: Premium artisanal gelato and specialty coffee, crafted with passion and the finest ingredients.

- **Chilli Hills** (https://chilli-hills.com)
  - *Context*: Bulgaria's first official hot pepper farm and manufacturer of high-quality craft hot sauces.

- **Bread Box (Кутия за хляб)** (https://breadbox.bg)
  - *Context*: Artisan bakery in Sofia offering sourdough bread, baked goods, and catering services.

- **Cake No Bake** (https://thecakenobake.com)
  - *Context*: Delicious artisanal no-bake desserts crafted with passion and high-quality ingredients.

- **PJ Kabos** (https://pjkabos.com)
  - *Context*: Producer of award-winning high-phenolic Extra Virgin Olive Oil from Ancient Olympia, Greece.

- **Biotrade** (https://biotrade.bg)
  - *Context*: Leading dermatological cosmetics manufacturer with solutions for various skin concerns.

- **Ecomaat** (https://ecomaat.com/)
  - *Context*: Boutique producer of bio essential oils, CO2 extracts, and high-end natural cosmetics.

- **Sage Space Technologies** (https://sagespacetechnologies.com)
  - *Context*: Redefining mind-body medicine through innovative technology-forward products and immersive therapeutic experiences.

- **Pole Dance Bulgaria** (https://poledance-bg.com)
  - *Context*: Pioneering pole dance training centers offering a fun, effective, and safe way to stay fit.

- **Radapola** (https://radapola.com)
  - *Context*: Unique handmade women's clothing and accessories that blend fashion with art.

- **Creative Concept** (https://conceptcreative.org)
  - *Context*: Creative agency helping brands and creators maximize their potential through innovative strategies.

## Recent Highlights (2023-2024)
A year of milestones and innovation, marking our first anniversary achievements:
- **Project Volume**: Completed 122 diverse digital projects and delivered 3,000+ commercial visuals for client-facing use.
- **Video Production**: Produced 31 engaging videos for reels and commercials.
- **Client Reach**: Collaborated with companies across Bulgaria and Greece.
- **Software Products**:
  - Launched a free Android photo enhancement app (`ltd.praleska.awesomephoto`).
  - Built a secure custom photo delivery product for clients.
- **Content Growth**: Published over 100 recipes with unique photography on our blog.

## The Team

- **Olga Babitskaya** (Co-CEO & Co-Founder)
  - The creative force behind Praleska.
  - Specializes in styling, food/product photography, and visual storytelling.
  - "Some photos turn out so unexpectedly beautiful, they surprise even me!"

- **Sergey Babitsky** (Co-CEO & Co-Founder)
  - The technical strategist and Solutions Architect.
  - TOGAF Certified with deep expertise in Enterprise Architecture.
  - Passionate about Agentic AI and building robust software systems.
  - "Great photography needs great processes behind it."

## Core Values (PICTL)
- **Passion for Excellence**: Constant growth and refusal to settle for "good enough."
- **Integrity**: Upholding ethical standards and choosing the right path.
- **Collaboration**: Transforming client expertise into better solutions together.
- **Trust**: Building mutual trust as the foundation of exceptional results.
- **Love**: Genuine care for the work, the clients, and their vision.

## Site Structure (Key Pages)
- `/en`: Home (Overview of services and latest work)
- `/en/services`: Product visual systems, creative campaigns, marketplace compliance, launch packages, AI-enhanced visuals, and licensed music for video projects
- `/en/work`: Selected work and case studies
- `/en/clients`: Clients, partners, and selected success stories
- `/en/our-story`: Company story and team profiles
- `/en/blog`: Articles on technology, photography, and recipes
- `/en/contact`: Get in touch for projects
- `/bg`: Bulgarian home page
- `/bg/services`: Bulgarian services page
- `/bg/work`: Bulgarian selected work and case studies
- `/bg/clients`: Bulgarian clients page
- `/bg/our-story`: Bulgarian company story
- `/bg/blog`: Bulgarian articles and recipes
- `/bg/contact`: Bulgarian contact page

## Key Case Studies
- `/en/work/ecomaat-luxury-creative`: Luxury creative direction for ECOMAAT cosmetics, combining real botanicals, water, controlled lighting, and short-form video.
- `/en/work/ecomaat-brand-catalog`: Complete visual system for ECOMAAT product catalog, packaging, and branded merchandise.
- `/en/work/chilli-hills-ai-enhanced`: Product photography and AI-enhanced visual extension for Chilli Hills campaign assets.
- `/en/work/chilli-hills-product-launch`: Product launch photography package for Rakia Carolina Reaper, Deadline sauce, and Killa hot sauce line.
- `/en/work/pj-kabos-product-visual-system`: Premium olive oil product visual system for PJ KABOS.
- `/en/work/pj-kabos-amazon`: Amazon-ready 3D models, commercial video, and marketplace compliance support.
- `/en/work/cake-no-bake-video-photo-campaign`: Video and product photography campaign for Cake No Bake.

## Machine-Readable Discovery
- Sitemap: `https://praleska.eu/sitemap`
- Robots: `https://praleska.eu/robots.txt`
- Canonical URLs, hreflang alternates, Open Graph metadata, Twitter card metadata, and JSON-LD structured data are emitted from page templates.
- Rich content uses schema.org JSON-LD for Organization, WebSite, ProfessionalService, Service, FAQPage, CollectionPage, Article, BlogPosting, Recipe, BreadcrumbList, ImageObject, and VideoObject where relevant.
- Content images are included in the XML sitemap through image sitemap tags when they appear in frontmatter or Markdown bodies.

## Contact
- **Email**: Sergey.Babitsky@praleska.eu
- **Creative contact**: Olga.Babitskaya@praleska.eu
- **Location**: Sofia, Bulgaria