Our Story

That's not a secret that we love to cook! Cooking is an amazing world where the smells and taste of the good products combined with the magic of cooking make you crazy! And humanity created an endless list of recipes for different cuisines. Even if will be trying hard, we cannot cook and taste every since dish in the world. This is just impossible! What is possible is to help humankind to extend that list! Sharing new "tastes" with friends requires not just writing down the recipe but also making some photos of the process and the result. And that's how we become in love with food photography!

Later we met some people who showed their pure love for what they're doing with their Businesses. What they're creating and sharing with other people (Alex, Savina, thanks a lot for what you're doing!) is amazing, awesome, unbelievable! That's how we got in love with product photography - our second love (yeah, that's possible)!

And, since we've already been twice in love, we've decided to establish a company to be able to do what we love and help people and businesses to show what they're doing to the world!

Now I can say to everybody: "Hello, nice to meet you!" My name is Olya. I'm the person who will have you covered in everything related to photos of your food and goods! Most of the work is done in my kitchen, in Sofia, where I shots and style the food myself. My very practical husband has converted our apartment into an office and studio where I do 90% of my work (pss... but if you have a suitable studio or office to rent, please contact me quietly while my husband is not listening :).

I often research, adapt, and cook recipes with products delivered to me (yeah, I'm still cooking!). While I always discuss the vision of a company's brand so we can create photos that fit with it, I leave some room for experiments. And you know, sometimes the result is unbelievable!

Olga Babitskaya Co-CEO and Co-Founder of Praleska LTD, Sofia, Bulgaria.
Sergey Babitsky Co-CEO and Co-Founder of Praleska LTD, Sofia, Bulgaria.

"Hi, nice to meet you!" My name is Sergey (yeah, I'm that practical husband). I'm responsible for the processes in the company and keep it operating while my wife is shooting your photos. And I'm listening :)

We speak English, Russian, and, just a little, Bulgarian. We're still learning how to speak Bulgarian properly. And, you know, it is not as easy. This beautiful language has lots of words you could never guess what it means! Our teacher says (hello Albena!) you must spend your whole life learning how to speak Bulgarian properly. It sounds like we'll have a long path. But that's fine - we can do it!

We're still using google translate a lot. So, if you see some words or thoughts that are written incorrectly, excuse us for that. We hope one day we'll stop using translate :)

Core Values

Our values are a solid foundation that drives the whole company's work. We form our corporate strategy and choose our course of action guided primarily by these values.

P

Passion for excellence

We are willing to take risks and grow by doing projects that are outside of our comfort zone. Driven by a passion to challenge ourselves and learn something new, we always look for new opportunities for self-improvement.

I

Integrity

We uphold our reputation for integrity in the marketplace and provide an ethical work environment for all our clients. We do the right thing each time we face a tough decision. We never compromise ethics, morals, or standards for the sake of profit.

C

Collaboration

Who knows your product better than you? Your knowledge is the essential ingredient we need to put into the cauldron where the magic of creating the photos is happening. Working together, we can achieve much more and make your brand stronger!

T

Trust

We trust our clients and expect them to trust us in what we're doing. That's the only way we can deliver exceptional results or exceed expectations.

L

Love

We fall in love with every client. While you trust your clients and work closely, you start to live their life and love what they love. And that is what helps us to reveal real the beauty of the brand in our photos!

Our Equipment

Camera
Canon EOS 5D Mark IV
Lenses
Canon EF 24-70mm f/2.8L II USM
Canon EF 50mm f/1.4L USM
Canon EF 85mm f/1.8L USM
Sigma 105mm F2.8 EX DG OS HSM Macro
Light
Godox Wistro AD200 Pro

We work across the EU!


While the company resides in Sofia, Bulgaria (EU), we work internationally. Our company is registered for VAT so we can provide VAT-free prices for our international clients. Delivery companies usually deliver goods and products to us in 1-3 days.

The best food and goods demand the best photos!